xfinity | project dead zone
There’s nothing scarier than a WiFi dead zone. To put an end to them, Xfinity unveiled xFi Pods—plug-in WiFi extenders that carry your signal to every corner of your house. Unfortunately, in-home networking soloutions rarely make headlines. So, to get the word out to our audience, we first had to capture their attention.
With Halloween approaching, we saw an opportunity to show off the power of the new technology with a terrifying social experience. At the largest haunted house in the U.S., we installed hundreds of xFi Pods to power “Project Dead Zone,” the first, live horror film, directed by Twitter.
