About

For over a decade, Justin Ralph has been crafting and steering iconic, award-winning campaigns and experiences for some of the world’s leading brands.

These days, you’ll find him collaborating with the immensely talented folks at PREACHER, where he helped the agency win its first awards at the Cannes Lions International Festival of Creativity—in back-to-back years.

His team’s work for High Noon has been instrumental in transforming the brand from a relatively unknown hard seltzer into the #1 selling spirit in the United States. In 2023, Ad Age named it one of America’s Hottest Brands, alongside Taylor Swift and ChatGPT.

With the help of many brilliant and wonderful people at GOODBY SILVERSTEIN & PARTNERS, he introduced the world to LiMu Emu and Doug, activated a first-of-its-kind interactive horror film for Xfinity, and gave Steve Carell the reigns to Santa’s sleigh, creating one of the most beloved holiday campaigns in recent memory.

Shortly after arriving at the agency, he began writing for the legendary Sonic Two Guys campaign. Four years later, he was helping lead the account, contributing to one of the agency’s most successful and long-lasting partnerships during that time.

Justin currently lives with his wife and lab, Gus (short for “Gustin”), in San Francisco, a city in which he’s now moved to three times. Apparently, he likes it to feel new again.

While he’s a writer by trade, he’s also a member of the California Bluegrass Association and SF Heritage, which helps preserve and enhance San Francisco’s unique architectural and cultural identity. So, if he’s not working, he’s probably playing a song about a train or kindly asking his wife and dog to wait while he reads a plaque on an old building.