Creative Director | Copywriter
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Hippo Home Insurance | Housepower


HIPPO HOME INSURANCE | HOUSEPOWER

Most home insurers only show up when things go wrong. Not Hippo. Using smart sensors, data, and home care experts, Hippo helps stop small things from becoming big problems. It removes the fear that your washing machine will one day turn on you and replaces it with a feeling of control.

As part of an overhaul of the brand's look and voice, we gave that feeling a name—"housepower"—and created an integrated campaign in celebration of it.