High Noon | Sun's Up

HIGH NOON | SUN'S UP

High Noon came to us when everyone and their mother was launching a hard seltzer. Rather than trying to out-cool the competition, we kept it simple with the voice of a wise, 60-year-old man who knows an awful lot about day drinking. The approach worked. Since the launch of the “Sun’s Up” platform, High Noon has become the #1 spirits brand by volume, surpassing Tito’s Vodka. It was also named one of 2023’s Hottest Brands of the Year by Ad Age.