Liberty Mutual | Limu Emu & Doug

Liberty Mutual | limu emu & doug

Liberty Mutual wanted to be one of the most highly considered insurance brands out there. Our solution? Put little sunglasses and a tie on an emu.

Almost immediately, LiMu Emu & Doug sent Liberty Mutual’s brand consideration through the roof. They’re now one of the top three brands in the category, and the duo is firmly ingrained in pop culture, having been parodied on SNL, referenced as a clue on Jeopardy, and used as an annual go-to Halloween costume.