VITAL FARMS | Hens behind the lens
Factory egg farms will do just about anything to cover up how they treat their animals. According to Vital Farms, that’s bullsht. They believe folks deserve an honest look at where their food comes from. So, when it came time to photograph a new campaign, we turned to the most honest folks we could find—their hens.
With the help of the world’s first 100% hen-operated camera, the ladies of Vital Farms captured hundreds of strange, yet stunning, photos of life on the farm. We then featured their masterpieces on billboards, social, and even the pages of a hard-bound, coffee-table book.
